Case study
TSW — Tuban Steel Work
CMS-driven corporate site on Next.js + Payload.
01 · Context
The problem
TSW needed a corporate website that non-technical staff could update without involving a developer. Existing solutions either required ongoing developer involvement or sacrificed performance for the sake of WYSIWYG editing.
02 · Approach
The solution
Set up Payload CMS as a headless content layer with a Next.js frontend. Defined content schemas that match the page sections, gave editors a structured authoring experience, and used Incremental Static Regeneration so changes go live within seconds without breaking the page speed budget.
03 · Outcome
Results
04 · Reflection
What I learned
Designing the CMS schema is product work, not implementation work. The hours spent up front modeling page sections paid for themselves the moment editors stopped messaging asking 'how do I add X'.